Our Charity Mission

Shining a light on mental health: Jo Malone London and UNICEF working together to support children’s mental health.

For more than 10 years, Jo Malone London has been committed to helping stamp out the stigma surrounding mental health, focusing on raising awareness and providing support through inspirational charities.

Having begun a partnership with UNICEF in 2022 as part of its wider charitable efforts, from 2023 Jo Malone London has chosen the leading children’s charity as its global charity partner. UNICEF works in more than 190 countries to reach the children and young people in greatest need. Its mental health and psychosocial support programmes enable more than 47 million children – and their caregivers – globally to access support.

With half of all mental health challenges starting by the age of 14 and three quarters by age 25 – and more than one in seven adolescents aged 10-19 now living with a diagnosable mental health condition – it is clear that, today, collectively protecting and promoting our mental health has never been more important.

Acting early to support young people and caregivers has a major impact when it comes to breaking the cycle of mental health challenges that affect so many. Working together with UNICEF, Jo Malone London can continue the work already undertaken in this area, proactively changing the future by investing in the mental health and wellbeing of young people.

To date Jo Malone London has donated more than $3.5 million to charities working in mental health.

Our Global Charity Partner – UNICEF

UNICEF’s mental health and psychosocial programmes reach more than 47 million children and caregivers in 130 countries

Our Financial Commitment

We are also furthering our commitment to mental health by donating $2 million globally between Monday 10 October 2022 and Monday 9 October 2023. This includes a $1 million donation to our new global charity partner, UNICEF, and a further $1 million donation divided across local charities through our Charity Candle collection.

From 2023 to 2025, Jo Malone London is committed to raising a further $3.5 million for UNICEF’s work through the sale of the Charity Candle collection, as well as consumer check-out donations and employee fundraising activities.

To date we have supported the creation of eight charity gardens across the UK

Our Charity Candles

Our mission has always been to inspire, connect and uplift people through fragrance, something that is supported in part by sales of our Charity Home Candles

The candles are inspired by the natural world. White Lilac & Rhubarb offers a daring juxtaposition of tart rhubarb and floral notes of soft lilac, while Peony & Moss grounds the gossamer lightness of delicate peonies in earthy green for a verdant fragrance. Lily Of The Valley & Ivy captivates with green ivy and delicate lily of the valley.

Love Letters From Britain

Love Letters From Britain uncovers the stories behind luxury brands making a positive difference. A film produced by BBC StoryWorks Commercial Productions exploring how we at Jo Malone London are shining a light on mental health, supporting those living with mental health problems and empowering people to recover, reconnect and grow. We are proud to have supported Thrive for nearly a decade, alongside other inspirational charities and their dedicated projects to raise awareness and provide support. 

Thrive’s mission is to harness the power of gardening to transform lives. We have partnered with Thrive to reimagine The Old English Garden in London’s Battersea Park. The film shows how this once-neglected gem has been transformed into a blooming hub for the community, cared for by trainee gardeners who live with the challenges of mental health.

Our Charities

The donations are divided between the following charities:

Anna Freud National Centre for Children and Families (24%), Martineau Gardens (7%), NSPCC (10%), Phoenix Futures (9%), Pieta House (9%), the Redhall Walled Garden (SAMH Scottish Association for Mental Health) (9%), Rotunda Limited (5%), St Mungo’s (12%), Thrive (Society for Horticultural Therapy) (10%) and the Whitworth Art Gallery, The University of Manchester (5%).

Although much of our commitment is financial we also offer resources to our chosen charities. Our staff volunteer across many of the programs helping in our gardens and also give generously through sponsored events and charity sales. We feel privileged to provide advice and consultancy to all of our partners, ensuring that they are given support across communications, event planning and increasing the awareness around their initiatives.

Find Out More

Our People & Our Workplace

Nurturing talent and supporting the wellbeing of our teams is important. We strive to create a welcoming workplace that embraces inclusivity.

Our Sustainable Practise

The natural world will forever be our muse and we hope to play a part in protecting it as we work towards a more sustainable future.

1 Mental Health Taskforce NE. The Five Year Forward View for Mental Health. 2016
[cited 2017 May 23]; Available from: england.nhs.uk

2 Mental Health Taskforce NE. The Five Year Forward View for Mental Health. 2016
[cited 2017 May 23]; Available from: england.nhs.uk

3 Revaluing Parks and Green Spaces: Measuring their economic and wellbeing value to individuals, Fields in Trust 2018

4 The role of the natural environment in maintaining healthy lives, Natural England 2009